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How to set up a public course store and promote courses to existing students

πŸ“… Last updated: June 2026
⏱ 4 min read
βœ… All plans

This guide shows you how to seamlessly showcase your courses to the public (via a school page) and to existing students (via the student dashboard) to drive more sales.

Prerequisites:

  • A SystemeScale account
  • Courses created in your account
  • A student who has access to at least one of your courses (for the student dashboard method)
  • A sales funnel with a connected sales page

Part 1: How to create your public course store

To display a catalog of your courses to the public, you can use your school page. This page acts as a central library located at yourdomain.com/school. It is completely accessible to everyone, even visitors without an account.

1
Access course settings
Navigate to the courses tab in your dashboard. Select the specific course you want to feature in your store and click Settings.
2
Assign a domain
Select the domain you want to use for this course from the dropdown options.
3
Connect a sales page
To list the course, the system needs to know where to send potential buyers.

Scroll down to the Sales page section. Select the Funnel and the specific Funnel step for your sales page. Click Save at the top of the page.
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Your School Page is Live
Once saved, your course will appear on your public school page at https://yourdomain.com/school.

Visitors can browse and discover your courses even without an account. When a visitor clicks Get access, they will be automatically redirected to the sales page you configured.
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Crucial Step
Important: You must link a sales page in the course settings. If you don't connect a sales page, the course will remain hidden from the public school page.

Part 2: How to promote your courses on the student dashboard

Displaying other courses on the student dashboard is a highly effective way to drive cross-sells and upsells to students who are already enrolled in one of your programs.

1
Access course settings
Go back to the courses tab and click Settings for the course you want to cross-promote.
2
Link a sales page
Just like in part 1, you must link a sales funnel for the course to appear on the dashboard. Scroll down to the Sales page section, select the Funnel and Step for your sales page, and click Save.
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The Student Experience
Once configured, your course will appear under the Explore tab in the student dashboard.
β€’ If they own the course: They will see an Open button to resume learning.
β€’ If they don't own the course: They will see a Get access button, which redirects them seamlessly to your sales page.

Important Notes for Dashboard Promotion

  • Visibility Rule: The course will not appear on the dashboard or public page unless a sales page is linked in the settings.
  • Prerequisite: Students only see the "Explore" tab if they are already enrolled in at least one of your courses.
  • Language Matching: The Explore tab only displays courses that match the language of the student's profile. For example, a student with their profile set to French will only see courses where the language is set to French. They will not see your English courses. You can change a course's language directly in the course settings.
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Optimize Your Sales
Ready to build better sales pages for your courses? Discover our funnel building guides.
View Funnel Index β†’
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