The difference between an upsell and an order bump

In this article, you will learn the key differences between an upsell and an order bump, and how they function within your sales funnel.

Upsell

An upsell offers a second buying opportunity to improve your customer's initial buying experience. After purchasing the first product, your customer can buy the upsell without needing to re-enter their payment information.

To learn more about creating an upsell, refer to this guide: How to create an upsell and a downsell.

Order bump

An order bump is a promotional offer displayed as a small checkbox on the order form. It allows you to offer a product or service that complements the main order. This offer appears directly on the order form, before the payment is finalized.

To learn more about creating an order bump, refer to this guide: How to add an order bump on the payment page.