How to set up an A/B test for your pages
In this article, you will learn how to set up an A/B test using SystemeScale to optimize your page conversions.
To get started, you will need the following:
- A SystemeScale account
- A sales funnel
Step 1: Create your page variants
First, you will need to create two pages within the same funnel. These will be the two variants of your split test.
To create an A/B test between Variant A and Variant B, both pages must exist within the sales funnel.
Step 2: Select a goal page
You will also need to select a goal page for your A/B test in this funnel. The purpose of the Goal Page is to have a common page to which the variants in the A/B test lead so that the system can track successful conversions.
Example: Testing two opt-in pages
Below is an example of creating an A/B test between two variations of Opt-in pages. Here are the steps we need to follow:
- Create two opt-in pages in the same funnel. These will serve as the two variants for your test.
- Configure a redirect to the goal page of your A/B test from both variant pages. In this example, we have chosen to set up a sales page as the goal page.
Step 3: Configure the A/B test settings
- Variant page: You must select the variant B page that variant A will compete against within the A/B test.
- Goal page: Choose the page where leads will be redirected after opting in. This allows you to determine which variant is more efficient and converts better.
Step 4: Start the test
Click on Start A/B test. If you selected the wrong variant, you can cancel the A/B test and start over before launching.
Once you've started the A/B test, you will see a statistics table that shows you the ongoing results of the test so you can easily declare a winner.
- Although pages in an A/B test can be duplicated, they cannot be deleted or moved to another funnel while the test is active.
- When previewing your funnel steps, A/B testing logic is automatically disabled. Clicking the "View funnel step" icon next to a variant will take you directly to that specific page's preview. This allows you to easily verify the design of Variant A or Variant B without confusion.