How to set up an A/B test for your pages

📅 Last updated: June 28, 2026

⏱ 6 min read

✅ A/B testing

In this article, you will learn how to set up an A/B test using SystemeScale.

An A/B test allows you to compare two pages in the same funnel and identify which one converts better. This is useful when you want to test different headlines, page designs, copy, offers, or calls to action.

Before you start

To get started, you will need the following:

A SystemeScale account.
A sales funnel. See: How to create a new funnel.
Two pages within the same funnel.
A goal page within the same funnel.

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Both variants must be in the same funnel

To create an A/B test between Variant A and Variant B, both pages must already exist within the sales funnel.

How the A/B test works

First, you need to create two pages within the same funnel. These will be the two variants of your split test.

You also need to select a Goal Page for your A/B test in this funnel. The purpose of the Goal Page is to have a common page to which the variants in the A/B test lead.

Below is an example of creating an A/B test between two variations of opt-in pages.

Step 1: Create two opt-in pages in the same funnel

Create Variant A and Variant B

Create two opt-in pages in the same funnel. These will serve as the two variants for your test.

You can use one page as the original page and another page as the variant that will compete against it.

Step 2: Configure a redirect to the goal page

Send both variants to the same goal page

Configure a redirect to the goal page of your A/B test from the variant pages.

In this example, a Sales page is used as the goal page.

For other types of pages, refer to this article: How to connect the various pages of a funnel.

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Why the goal page matters

The goal page helps SystemeScale determine which variant is more efficient and converts better after leads opt in.

Step 3: Open the A/B test tab

Go to the A/B test settings

Click on the A/B test tab, then click Choose a variant.

A popup will appear where you can choose the two pages for the test.

Step 4: Choose the variant page and goal page

Select the pages for the test

Choose the competing variant page and the goal page that will be used to measure conversions.

Variant page: Select the Variant B page that Variant A will compete against within the A/B test.
Goal page: Choose the page where leads will be redirected after opting in. This allows you to determine which variant is more efficient and converts better.

Click Save.

Step 5: Start the A/B test

Launch the test

Click Start A/B test to begin testing both variants.

Once started, SystemeScale will begin tracking the performance of both pages.

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Selected the wrong variant?

If you select the wrong variant, you can cancel the A/B test and start over.

Step 6: Review the A/B test statistics

Monitor the results

Once you have started the A/B test, you will see a statistics table showing the results of the test.

Use this statistics table to compare the performance of the two variants and identify which page converts better.

The pages of the A/B test will have an icon to differentiate them from other pages.

Important notes

Although pages in an A/B test can be duplicated, they cannot be deleted or moved to another funnel.
When previewing your funnel steps, A/B testing logic is automatically disabled.
Clicking View funnel step next to a variant will take you directly to that specific page's preview.
This allows you to easily verify the design of Variant A or Variant B without confusion.

Frequently asked questions

Can I delete a page that is part of an A/B test?

No. Pages included in an A/B test cannot be deleted while they are part of the test.

Can I move an A/B test page to another funnel?

No. Pages included in an A/B test cannot be moved to another funnel.

Why does the funnel preview not rotate between variants?

When previewing your funnel steps, A/B testing logic is automatically disabled so you can view each specific variant directly.

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Connect Your Funnel Pages Correctly

Before starting an A/B test, make sure your funnel pages lead to the right destination so conversions can be tracked accurately.

Learn how to connect funnel pages →

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📄Funnels help articles→📄How to create a new funnel→📄How to connect the various pages of a funnel→📄How to edit a funnel page→📄How to duplicate a funnel page→📄Understanding funnel statistics→