In this article, you will learn how to create UTM parameters for SystemeScale pages and activate the UTM tracking feature.
What are UTM parameters?
UTM parameters are short codes added to a URL to track which traffic sources lead to your pages.
These codes must be added manually. The data collected gives additional insight into your contacts, helping you understand which links they used to opt in.
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What UTM tracking helps you understand
UTM tracking helps you compare campaign sources, channels, ads, emails, and links so you can see which campaigns are bringing contacts into your funnels.
Adding UTM parameters using Googleβs Campaign URL Builder
Googleβs Campaign URL Builder is a free tool that helps you create custom URLs with UTM parameters for your SystemeScale marketing campaigns.
1
Open the Campaign URL Builder
2
Enter the Website URL
Enter the URL of the page you want to track, for example https://www.example.com/landing-page.
3
Enter the Campaign Source
Specify the source of your traffic, such as a search engine like Google, a social media platform like Facebook, or a newsletter like customer newsletter.
4
Enter the Campaign Medium
Indicate the marketing medium, such as email, paid ads, or social media.
5
Enter the Campaign Name
Provide a descriptive name for your campaign, such as coaching_course_2023, so you can easily identify it in your analytics reports.
6
Add optional fields if needed
You can also fill in the Campaign Term and Campaign Content fields to track extra details such as keywords or ad variations.
7
Copy the generated URL
After providing the campaign information, the tool will automatically generate a custom URL with UTM parameters. Copy this URL and use it in your emails, social media posts, ads, and other campaigns.
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Use unique URLs per channel
Create unique URLs with appropriate UTM parameters for each marketing channel and campaign to ensure accurate tracking and reporting.
Track UTM parameters in SystemeScale
When users click your custom URL and opt in to one of your forms, the UTM parameters can be captured by SystemeScale. This data helps you analyze the performance of your marketing efforts in more detail.
Enable the collection of UTM parameters
1
Open Sales funnel settings
Go to the settings page for the sales funnel where you want to collect UTM data.
2
Enable UTM storage
Check the Store UTM parameters option on the Sales funnel settings page.
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UTM data is captured after opt-in
The UTM parameters are associated with contacts when they click a tracked URL and opt in through one of your forms.
Export contacts with UTM-related data
After UTM parameters have been captured, you can export your contacts with their UTM-related data.
1
Open your contacts dashboard
Go to your contacts dashboard and select the contacts you want to export.
2
Open export options
Click More actions in the bottom-right corner, then select Export.
3
Select UTM parameters
Select the UTM parameters you want to include when exporting the contacts.
4
Analyze the exported CSV
The UTM tracking data for your contacts will be available in the exported CSV file for analysis.
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Need help with contact exports?
Review the contact import/export guide if you need more details on exporting contact lists from SystemeScale.
Important limitation
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Purchases cannot currently be tracked with UTM parameters
It is currently not possible to track purchases with UTM parameters on SystemeScale.
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Need deeper ad tracking?
Use Meta Pixel tracking when you need page-view, lead, purchase, or event-level tracking alongside your UTM campaign data.
