How to set up an email campaign
In this article, you will learn how to design, configure, and launch an automated email campaign sequence to nurture leads inside your SystemeScale account.
Creating a campaign sequence
Building campaign email steps
- Subject: The outward-facing subject text template line.
- Sender name: Your public brand or personal name identity.
- Sender email address: Your broadcast email address asset.
- Editor type: Choose between the plain text Classic editor or the advanced drag-and-drop Visual editor.
Option 1: Utilizing the Classic Editor
The classic editor framework focuses on distraction-free, text-based email communication. Inside the parameters panel located on the right side of your text box field, you can easily handle advanced technical setups:
- Add an attachment: Upload document files, sheets, or media directly.
- Insert merge substitute variables: Inject personalization tokens (like contact first name parameters) to parse user profile attributes dynamically.
Option 2: Utilizing the Visual Editor
The visual framework brings our advanced drag-and-drop page builder directly into your broadcast delivery environment. You can place responsive structural columns, layout blocks, button widgets, and image modules smoothly across your canvas area.
Responsive Device Target Controls
Click on any text or block layout component inside the visual engine to display its properties card on the left panel. Scroll down to visibility options and use the checkboxes next to Desktop or Mobile parameters to control where elements are displayed. Components restricted to unique responsive layout layers will carry an explicitly visible layout tag indicator on the editing dashboard preview grid.
Fluid Web Typographic Systems
When engineering formatting blocks inside either editor interface, you can select from two advanced system text layouts:
- Mailbox Default: Relinquishes formatting control directly to the host client engine application, using whatever typography the user's provider defaults to.
- Adaptive typography: Intelligently locks execution parameters to the native OS core environment fonts (e.g., Apple System font blocks for Mac/iOS, Segoe UI variables for Windows, and Roboto layouts across Android). This ensures blazing-fast rendering speeds, absolute professional uniformity, and perfect scannability across diverse customer environments.
Configuring automated structural delay logic
When you wrap up content delivery design layouts inside an item, exit the editor view, and click Save and configure to build your execution rules loop logic.
Automated deployment parameters operate sequentially from top to bottom based on these conditions:
- Delay before sending email: Sets the precise interval delay window required before executing the action block relative to the preceding step.
- Times when email should be sent: Sets fixed time hour windows for transmission parameters.
- Days of the week: Restricts rule completion execution pathways to select calendar days.
Dynamic sequence injection behavior
If you insert or introduce a brand new email item into the top slot or right into the middle tier of an active operational campaign structure, it will only process for incoming user profiles who have not yet crossed that programmatic checkpoint milestone. Contacts whose tracking sheets indicate they have already processed past that structural layer step will be skipped entirely by the delivery loop.